QUANTITY AND QUALITY OF INFORMATION, EDUCATION AND COMMUNICATION DURING ANTENATAL VISIT AT PRIVATE AND PUBLIC SECTOR HOSPITALS OF BAHAWALPUR, PAKISTAN
AbstractBackground: Information, education and communication (IEC) by health care provider topregnant woman during the antenatal visit are very crucial for healthier outcome of pregnancy.This study analysed the quality and quantity of antenatal visit at a private and a public hospital ofBahawalpur, Pakistan. Methods: An exit interview was conducted from 216 pregnant women byusing validated, reliable and pre-tested adapted questionnaire. First sample was selected by simplerandom sampling, for rest of the sample selection systematic random sampling was adapted byselecting every 7th women for interview. Ethical considerations were taken. Results: Averagecommunication time among pregnant woman and her healthcare provider was 3 minute in publicand 8 minutes in private hospital. IEC mainly focused on diet and nutrition in private (86%) and(53%) public, advice for family planning after delivery was discussed with 13% versus 7% inpublic and private setting. None of the respondents in both facilities got advice or counselling onbreastfeeding and neonatal care. Birth preparedness components were discussed, woman in publicand private hospital respectively. In both settings antenatal clients were not received informationand education communication according to World Health Organization guidelines. Conclusion:Quality and quantity of IEC during antenatal care was found very poor in both public and privatesector hospitals of urban Pakistan.Keywords: Antenatal Care, Public and Private Hospitals, Communication, Information, Education
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